As the founder and CEO of FineWinesnMore (FWM), a Mumbai-based wholesaler and direct-to-consumer (DTC) marketing company with over 25,000 customers, Desai played an integral role in the development and implementation of the interactive platform. Earning her recognition as both a pioneer of DTC channel sales and marketing and as an industry leader in innovation and education for wine consumers, Desai is also the founder and CEO of MOS India Pvt. Ltd., a state-of-the-art print production company with clients in over 10 countries.
In addition, Desai provides go-to-market and scale-up consultation to growth stage companies in the USA and India. She is an annual jury member of the International Echo Awards of The Association of National Advertisers. She is also an early-stage investor with Bodhi Capital and Plum Alley Investments.
Through her versatile leadership and advisory roles with The IndUS Entrepreneurs (TiE), a global not-for-profit organization “for entrepreneurs by entrepreneurs”, she champions young and women entrepreneurs globally. As a single mom and a passionate advocate for education, she co-founded her family’s nonprofit Animedh Charitable Trust (ACT) in 2012. ACT provides basic and higher education for women and girls from impoverished and under-represented communities and empowers them to be economically independent.